Case study
AI-powered call analysis for better customer service

Nest Bank is a retail and commercial bank that offers safe and transparent financial products for individuals and small‑ and medium‑sized enterprises, providing modern mobile and online banking solutions along with traditional services.
Industry
Banking & Finance
Key Focus
AI, Data Analytics

Meet the client
Nest Bank focuses on serving entrepreneurs and everyday customers with innovative digital banking, including online account management, mobile payments and accessible financial services designed to make banking convenient and responsive to customer needs.
Business need
01
Handle increasing volume of customer calls
02
Reduce customer churn risk
03
Automate call transcription and sentiment analysis
04
Enable effective consultant performance monitoring

The Challenge
Nest Bank sought to modernize its customer service operations by deploying a scalable, AI-driven contact center solution integrated with its e-bok platform. The bank faced the urgent challenge of handling an increasing volume of customer calls, many involving complex technical and account-related inquiries, without sufficient insight into the quality and effectiveness of those interactions.
The absence of automated call transcription and sentiment analysis led to slow feedback loops, limited ability to assess consultant performance and inconsistent customer experiences. These issues resulted in longer call handling times and a decline in customer satisfaction. Without intervention, there was a risk of eroding customer trust and retention, directly affecting revenue.
Furthermore, inefficient consultant coaching led to uneven service quality, with some agents underperforming and the bank unable to identify or address these gaps promptly.
The solution
The need was for an integrated, cloud-native solution aligned with AWS’s contact center and AI specialization that could securely record calls, transcribe them in near real-time, and generate actionable sentiment analytics. This would empower managers to monitor consultant performance continuously, tailor coaching strategies, and improve call scenarios proactively. Successfully addressing this challenge promised not only to enhance customer satisfaction and reduce churn but also to optimize operational efficiency and strengthen Nest Bank’s competitive position in the retail banking sector.
The results
Enhanced customer satisfaction
Reduced customer churn
Optimized operational efficiency
Strengthened competitive position
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